The road from the lab to impact is long, but few journeys are more rewarding. Researchers and tech startup founders often make the same mistake: they explain their work like a lab report when they should tell it like a breakthrough. Dress numbers in everyday language, as suggested by Carmine Gallo. That is how you […]
After introducing this theme from a founder perspective shared in the comments, we want to explore it here from a more operational angle, through the lens we apply at Fondazione Start Attractor. Every startup begins with an intuition. A founder notices something missing. A team senses that a process is inefficient. An opportunity starts to […]
Many startup ideas begin with a feeling: this should exist, this could work, people would need this. That is normal. Intuition matters. It helps you see possibilities before others do. But intuition alone is not a strategy. A startup starts becoming real when intuition meets evidence: when assumptions are tested, when the problem is validated, […]