Venture Seasoning runs from June to October and supports ventures that are ready to scale.
July and August are dedicated to personal work and mentoring only (no lectures).
The program focuses on Market strategy, Business development, Leadership, and
Corporate finance & accounting, ending with the October Demo Day.
📍 Pisa, Italy – hybrid cohorts🎯 Ends in October (Demo Day)🤝 Mentors, labs, and corporate partners
Outcome-driven: by October you’ll have a sharper market strategy, a BD pipeline, a leadership operating cadence,
and finance readiness for partners and investors.
Market strategyLeadershipBusiness development
Promoted by
A strong ecosystem around your venture
Start Attractor is promoted by the University of Pisa together with Sofidel SPA, Todisco Group and Banco Fiorentino,
and supported by key organizations in the Tuscany innovation ecosystem.
Venture Seasoning
Acceleration (TRL 7–9)
A structured, hands-on journey with workshops, mentor office hours, and concrete deliverables to help your venture scale.
What you will do
Key outcomes & deliverables
Outputs designed for scaling: decisions, pipeline, and readiness.
Market strategy: positioning + channels + KPI plan
Business development: partnership pipeline + sales narrative + pilot plan
Leadership: operating cadence + team rituals + decision framework
Seasoning accelerates your go-to-market and scaling readiness.
July and August are mentoring-only (online).
The pathway culminates in the October Demo Day. Next cohort: 2027.
Monthly plan (recurring from 2027)
Repeats yearlyJul & Aug mentoring onlyOctober Demo Day
Venture Seasoning timeline
Workshops + summer execution (mentoring only) → October Demo Day.
June
Workshops + office hours
Market strategy
Output: positioning + channel plan + KPI targets
July
Mentoring only (online)
Execution sprint
Output: pipeline build + pilot outreach
August
Mentoring only (online)
GTM iteration
Output: BD momentum + refined offer
September
Workshops + office hours
Business development + Leadership
Output: partnership pipeline + operating cadence
October
Corporate finance + Demo Day
Corporate finance & accounting
Output: finance readiness + investor narrative + Demo Day pitch
Note: Jul/Aug are mentoring-only (online). Culminates in October Demo Day. Next call: 2027.
Get in touch
Interested in the 2027 cohort?
Share your venture stage and goals — we’ll help you understand fit, timeline, and what to prepare in advance.
Contact
Talk to the team
We’ll respond with next steps for the 2027 edition and what materials make the conversation faster (traction, pipeline, KPIs).