Venture building program

Venture Seasoning

Venture Seasoning runs from June to October and supports ventures that are ready to scale. July and August are dedicated to personal work and mentoring only (no lectures). The program focuses on Market strategy, Business development, Leadership, and Corporate finance & accounting, ending with the October Demo Day.

Contact us Next call 2027
📍 Pisa, Italy – hybrid cohorts 🎯 Ends in October (Demo Day) 🤝 Mentors, labs, and corporate partners
Outcome-driven: by October you’ll have a sharper market strategy, a BD pipeline, a leadership operating cadence, and finance readiness for partners and investors.
Venture Seasoning illustration
Market strategy Leadership Business development
Promoted by

A strong ecosystem around your venture

Start Attractor is promoted by the University of Pisa together with Sofidel SPA, Todisco Group and Banco Fiorentino, and supported by key organizations in the Tuscany innovation ecosystem.

Venture Seasoning

Acceleration (TRL 7–9)

A structured, hands-on journey with workshops, mentor office hours, and concrete deliverables to help your venture scale.

What you will do
Key outcomes & deliverables

Outputs designed for scaling: decisions, pipeline, and readiness.

  • Market strategy: positioning + channels + KPI plan
  • Business development: partnership pipeline + sales narrative + pilot plan
  • Leadership: operating cadence + team rituals + decision framework
  • Corporate finance: P&L/cashflow basics + reporting readiness

Note: terms, timing and selection criteria are defined per cohort. See Terms & open calls.

Who it’s for
Ideal participants

Growth-stage ventures ready to scale execution and go-to-market.

Ideal for:

Growth-stage startups Scale-ups Ventures expanding abroad
How it works
Hands-on format

Workshops + office hours + execution sprints (Jul/Aug mentoring-only).

  • Workshops: frameworks + applied exercises on your case
  • Mentor office hours: unblock decisions, validate direction
  • Execution sprints: build pipeline and GTM iteration in summer
  • Demo Day: October pitch with investor/partner narrative
Why join

What you get (by October)

A focused pathway for scaling readiness: strategy clarity, a stronger pipeline, and financial + operating discipline.

Strategy
Positioning & GTM plan

Clear channel choices, KPI targets, and a repeatable growth narrative.

Pipeline
BD & partnerships

A partnership/sales pipeline, outreach narrative, and pilot plan you can execute.

Readiness
Finance + operating cadence

Reporting basics, leadership rituals, and investor/partner readiness for Demo Day.

Contact us Terms & open calls
Curriculum

Venture Seasoning (June → October)

Seasoning accelerates your go-to-market and scaling readiness. July and August are mentoring-only (online). The pathway culminates in the October Demo Day. Next cohort: 2027.

Monthly plan (recurring from 2027)
Repeats yearly Jul & Aug mentoring only October Demo Day

Venture Seasoning timeline

Workshops + summer execution (mentoring only) → October Demo Day.

Venture Seasoning timeline June to October modules, including mentoring-only summer, culminating in October Demo Day. Jun Workshops + office hours Market strategy Output: positioning + KPIs Jul Mentoring only (online) Execution sprint Output: pipeline work Aug Mentoring only (online) GTM iteration Output: BD momentum Sep Workshops + office hours BD + leadership Output: pipeline + cadence Oct Finance Demo Day Corporate finance + pitch readiness Output: investor narrative
  • Note: Jul/Aug are mentoring-only (online). Culminates in October Demo Day. Next call: 2027.
Get in touch

Interested in the 2027 cohort?

Share your venture stage and goals — we’ll help you understand fit, timeline, and what to prepare in advance.

Contact

Talk to the team

We’ll respond with next steps for the 2027 edition and what materials make the conversation faster (traction, pipeline, KPIs).

Contact us Terms & open calls
Suggested prep

What to send

  • Stage: product status + key milestones
  • Market: ICP + main channel hypotheses
  • Traction: pilots, pipeline, revenue or usage
  • Goals: what you want to achieve by October
Tip: A 6–8 slide deck is enough to start the conversation.